June 2025

Data Privacy Frontline Report

June 2025

Here are key highlights from June 2025 detailing global news and regulatory updates.

US & Canada

  • California releases a report that derives policy principles to inform the use, assessment, and governance of frontier AI.
  • Canada and the EU will begin negotiating a new digital trade agreement and will seek to align on standards to develop trustworthy AI systems (also in EMEA).
  • Connecticut governor amends the state’s comprehensive privacy law, expanding its scope significantly and adding new impact assessment requirements.
  • New York senate passes the Responsible AI Safety and Education Act, which would require covered entities to enact safety and security protocols prior to model release.
  • Texas governor signs the Responsible AI Governance Act, including disclosure requirements for state agencies, bans on the capture of biometric identifiers without consent, and prohibitions on systems for manipulating people.
  • US senate gives up proposed moratorium on state laws regulating AI after a near unanimous vote to abandon the provision.
  • US International Trade Administration (ITA) launches international privacy certification programs, enabling organizations to demonstrate compliance with data protection and privacy standards during cross-border data transfers.

EMEA

  • EU’s European Commission officially adopts a six-month extension to two adequacy decisions with the UK, allowing for the free flow of data until December 27, 2025.
  • EU and Canada will begin negotiating a new digital trade agreement and will seek to align on standards to develop trustworthy AI systems (also in US & Canada).
  • France’s data protection authority publishes recommendations for the development of AI systems and discusses the conditions under which legitimate interest may serve as a legal basis (in French).
  • German court removes fine against Volkswagen, stating that pseudonymised data was “quasi-anonymous” and that the recipient had no means or interest to re-identify the data.
  • UAE and Kazakhstan financial centers sign a memorandum of understanding to promote collaboration in data protection and privacy law enforcement (also in APAC).
  • UK Data (Use and Access) Act 2025 (DUAA) takes effect and includes clarification of use of personal information for research, a data protection complaints procedure, and a new lawful basis of legitimate interests.

Gain confidence to use and share sensitive data

Find out how our advisory services can help you safely leverage data derived from information about people. Watch this 15-minute webinar.

APAC

  • Australia implements statutory tort for invasions of privacy, granting individuals the right to take legal action.
  • China introduces a national standard detailing security measures for sensitive information, aligning closely with the Personal Information Protection Law (PIPL) and supplying operational guidance.
  • India releases consent management rules under the Digital Personal Data Protection Act (DPDPA), delivering advice on the technical and functional aspects of consent management implementation.
  • Kazakhstan and UAE financial centers sign a memorandum of understanding to promote collaboration in data protection and privacy law enforcement (also in EMEA).
  • Vietnam’s Personal Data Protection Law (PDPL) passes the national assembly and will take effect on January 1, 2026, introducing new concepts, exemptions, and obligations compared to the existing law.

LATAM

  • Brazil’s data protection authority makes a regulatory sandbox available for developing and testing AI systems (in Portuguese).

Global

  • G7 leaders publish a statement on AI, emphasizing a human-centered approach committed to public good, transparency, and accountability.
  • OECD (Organisation for Economic Co-operation and Development) produces a report detailing two types of use case for privacy-enhancing technologies (PETs) in AI models.

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...

OUR SOLUTION

Value Retention

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.

Evaluating

Are you achieving intended outcomes from data?

Your Challenge

Do you need help...

OUR SOLUTION

Unbiased Results

Client Success

Client: Integrate.ai

Situation: Integrate.ai’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.

Accessing

Do the right people have the right data?

Your Challenges

Do you need help...

OUR SOLUTION

Usable and Reusable Data

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.

 

Maintaining

Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...

OUR SOLUTION

Security / compliance efficiency

CLIENT SUCCESS

Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.

 

Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...

OUR SOLUTIONS

Consent / Contracting strategy

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 

 

Planning

Are You Effectively Planning for Success?

Your Challenges

Do you need help...

OUR SOLUTION

Build privacy in by design

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.

 

Join the next 5 Safes Data Privacy webinar

This course runs on the 2nd Wednesday of every month, at 11 a.m. ET (45 mins). Click the button to register and select the date that works best for you.