Reputation Management

Earn the trust that comes with appropriately protecting individual privacy

A reputation for data privacy opens the door to confidently driving value from sensitive data.

Insufficient or inappropriate data privacy management leaves your organization exposed to a variety of internal and external re-identification threats.

Trusted data users can inadvertently recognize people they know well, or motivated outsiders – like hackers, students, or journalists – can intentionally expose someone in your data.

The penalties for invading privacy can be serious, regardless of intent.

Non-compliance can result in hefty fines. And loss of trust in a highly competitive market can impact a company’s share value, disrupt innovation, and reduce overall revenue potential.

Ultimately, poor data privacy management can end up harming the people you most want to help: people who require the advanced treatments that come from collecting and analyzing insight-rich data.

Manage the risk in your data and earn organizational trust.

Some companies we work with are required to provide vital data on clinical outcomes and the efficacy of their products.

If they want to use the data for any other purpose, they need to ensure it is appropriately de-identified in order to be compliant with legal requirements such as GDPR, HIPAA and CCPA.

“Our clients really value having documented evidence of their due diligence in managing re-identification risk. It allows them to use and share their anonymized data with confidence, knowing they are covering all of their bases.”

Grant Middleton, Head of Solution Architecture, Privacy Analytics
Read Grant’s bio and discover how he can help you >

Want to gain the confidence to use and share your sensitive data?

Watch this 15-minute on-demand webinar to discover how you can take the right steps to protect your company’s reputation with the help of our Advisory Services.

Earn a reputation for great data privacy with Privacy Analytics

Health Data Services

Get ahead of a potential data privacy emergency. Work with our experts to measure the level of risk in your data. Create a plan to protect the privacy of the people represented in your data.

Health Data Products

Working with a massive health data set? Our specialized software lets you measure the risk of re-identification. It also lets you safely anonymize at scale, fast.

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...


Value Retention

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.


Are you achieving intended outcomes from data?

Your Challenge

Do you need help...


Unbiased Results

Client Success


Situation:’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.


Do the right people have the right data?

Your Challenges

Do you need help...


Usable and Reusable Data

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.



Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...


Security / compliance efficiency


Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.


Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...


Consent / Contracting strategy

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 



Are You Effectively Planning for Success?

Your Challenges

Do you need help...


Build privacy in by design

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.


Join the next 5 Safes Data Privacy webinar

This course runs on the 2nd Wednesday of every month, at 11 a.m. ET (45 mins). Click the button to register and select the date that works best for you.