Structured Patient Data (e.g. SDTM, ADaM)

Quickly and effectively anonymize your structured patient data

The challenge of safe and responsible data sharing

Structured clinical trial data is a highly valuable resource that benefits new analytics, innovation and research. At the same time, this patient-level data contains a significant amount of sensitive information about trial participants. That’s why it should first be anonymized to prevent participant re-identification and ensure their privacy.  With regulations such as the General Data Protection RegulationGDPR, this privacy protection is even more important. What is the best approach to achieve this privacy without eroding the utility, or usefulness, of your data?

Simple rules are not enough

The traditional approach to anonymize structured trial data involves the application of simple rules.

But this approach lacks the granularity to strike the right balance between privacy and utility.

Sarah Lyons outlines a value-adding alternative.

Unlock the full potential of your data

We offer an agile and scalable approach to cost-effectively anonymize your structured trial data called Anonymization-as-a-Service.

With Privacy Analytics’ software, our health data experts automate much of the process of risk-based anonymization.

This enables you to:

Save Time & Money
Rapidly initiate or expand clinical trial transparency initiatives with minimal up-front investment.

Earn Trust
Meet existing standards, guidelines and best practices for anonymization.

Drive Value
Safely turn trial data into a powerful asset in fostering transparency and health innovation.

Be Agile
Rely on existing anonymization experts to scale your data sharing program quickly and easily.

Scale anonymization efforts and investments based on demand for data.

Be Efficient
Use the same vendor and statistical method to anonymize both your clinical trial data and documents.

Client Success

  • Helped a global drug manufacturer deliver over 100 compliant datasets in just 7 months
  • 22% cost-savings realized from process efficiency

Let’s talk

Contact us to discuss how we can help your organization quickly and responsibly anonymize sensitive patient data.

Sign me up for marketing communications on safely leveraging my sensitive data.

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...


Value Retention

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.


Are you achieving intended outcomes from data?

Your Challenge

Do you need help...


Unbiased Results

Client Success


Situation:’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.


Do the right people have the right data?

Your Challenges

Do you need help...


Usable and Reusable Data

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.



Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...


Security / compliance efficiency


Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.


Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...


Consent / Contracting strategy

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 



Are You Effectively Planning for Success?

Your Challenges

Do you need help...


Build privacy in by design

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.


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