Data Value Optimization

Put your data assets to work with the global authority in privacy

Doing More with Data: From Efficiency to Competitive Advantage

Companies are evolving from using data only for internal efficiency. Many are now safely leveraging sensitive health data to drive innovation and new revenue streams. This provides a significant competitive advantage.

Changemakers looking to make this critical shift face natural internal resistance from teams whose primary focus is data privacy and stewardship. Without alignment, companies risk leaving value on the table given today’s highly competitive, rapidly evolving, data-obsessed landscape.

Bridging the gap between data protection and data value

Privacy Analytics unites business and healthcare leaders with their privacy teams to both protect their organization’s sensitive data and uncover its untapped value. With a proven approach to anonymization, we help you deploy transformative data strategies, so you can turn privacy into potential.

“Working with Privacy Analytics enabled us to perform the critical task of de-identifying data, which has improved our development cycle and served as the foundation for Geneia’s data science sandbox.”

Fred Rahmanian, Chief Analytics & Technology Officer, Geneia

Looking for new ways to maximize your data value?

Gain insight on bridging the gap between using data to create efficiencies and safely leveraging sensitive health data to gain competitive advantage. Download a summary of our discussion at MIT’s CDOIQ Symposium.

Read our popular article, Maximizing Data Value with Full GDPR and HIPAA Compliance through Anonymization, to get a better understanding of the options available.

Watch our De-Identification Services Business Leader, Grant Middleton, answer the question: “Should we invest in building internal de-identification capability?”

How can Privacy Analytics help you realize greater data value?

Health Data Services

Create a data governance plan that covers your people, process and technology. Assess the re-identification risk in your data before sharing it for monetization.

Health Data Products

Working with a massive health dataset? Our specialized software lets you safely anonymize at scale in order to fuel business growth from analytics.

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...


Value Retention

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.


Are you achieving intended outcomes from data?

Your Challenge

Do you need help...


Unbiased Results

Client Success


Situation:’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.


Do the right people have the right data?

Your Challenges

Do you need help...


Usable and Reusable Data

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.



Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...


Security / compliance efficiency


Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.


Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...


Consent / Contracting strategy

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 



Are You Effectively Planning for Success?

Your Challenges

Do you need help...


Build privacy in by design

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.


Join the next 5 Safes Data Privacy webinar

This course runs on the 2nd Wednesday of every month, at 11 a.m. ET (45 mins). Click the button to register and select the date that works best for you.