Privacy Consulting for Tracking Pixels

Ensure Your Pixel Tracking Activities Are Compliant with HIPAA and the FTC

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Overview
Why Privacy Analytics

Get the specialized expertise you need to protect privacy and enable your business

Are you confident the tracking pixels on your website or mobile app aren’t sending protected health information to your third-party advertising and analytics service providers?

Privacy Analytics ensures defensible privacy compliance under HIPAA and the FTC by strengthening your organization’s regulatory and legal perspectives with our specialized knowledge of the data, technologies, and governance involved in pixel tracking.

Meet with one of our data privacy experts to see which of our services best meets your needs:

  • Discover — We pinpoint the tracking technologies your organization is using, and the specific data elements being shared with third parties.

  • Define — We help you decide if your current pixel tracking activity falls under the scope of HIPAA and other state-level laws.

  • Defend — Our team provides HIPAA Expert Determination, giving you auditable proof you’re protecting privacy.

Avoid hefty fines and reputational damage from unintentional pixel tracking missteps while safely collecting visitor data for better user experiences, innovation, and advancements in patient health.

10,000s

of datasets assessed and anonymized over 16 years in business

100+

privacy experts recognized by tech analysts and clients as pioneers

20+

regulatory guidelines and standards informed globally

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Why Privacy Analytics?

Privacy Analytics (an IQVIA company) delivers data privacy solutions with auditable proof of privacy protection. We empower organizations across multiple industries and regulatory jurisdictions to safely turn sensitive information about people into usable and compliant data.

Since 2007, our unique combination of proven technology and unmatched expertise has been trusted by business leaders at hundreds of organizations, such as ASCO’s CancerLinQ, Dentsply Sirona, Fresenius Medical Care, Muscular Dystrophy Association, Pfizer, and Takeda.

Unleash value from protected data and stay true to regulations on a global scale, including GDPR, HIPAA, and CCPA. Learn more at https://privacy-analytics.com

“Along the way, Privacy Analytics shared best practice recommendations with us on how to protect patient privacy, making suggestions in areas beyond just the de-identification plan.”

Elisabeth Kilroy

Director, neuroMuscular ObserVational Research (MOVR) Data Hub at Muscular Dystrophy Association

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...

  • Unleashing the full value of retained data so they can be put to work safely and responsibly in line with privacy regulation?
  • Defining and implementing effective archival and disposal processes for personal data?

OUR SOLUTION

Value Retention

  • Retain the business value in your data through anonymization.
  • Ensure compliance in your retention & destruction strategy.
  • Maximize the reuse of information by removing what is personal.

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.

Read the full story >

Evaluating

Are you achieving intended outcomes from data?

Your Challenge

Do you need help...

  • Optimizing the use / analysis of data to achieve your organization’s intended outcomes with measured success?

OUR SOLUTION

Unbiased Results

  • Reduce / minimize risk of bias in your data for machine learning.
  • Ensure transparency, fairness, and AI ethics / compliance.
  • Ensure data ethics & compliance in your data models and results.

Client Success

Client: Integrate.ai

Situation: Integrate.ai’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.

Read the full story >

Accessing

Do the right people have the right data?

Your Challenges

Do you need help...

  • Ensuring the right people have access to the right data at the right times?

OUR SOLUTION

Usable and Reusable Data

  • Enable internal access and / or external sharing of data for primary and / or secondary uses.
  • Ensure data are useful and reusable in alignment with FAIR principles.
  • Ensure data have the right level of privacy protection for the use.

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.

 

See the full story >

Maintaining

Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...

  • Maintaining / processing data securely and efficiently to promote data enablement with auditable proof of compliance?

OUR SOLUTION

Security / compliance efficiency

  • Creating synthetic versions of data to be used for innovation / AIML.
  • Applying data minimization principles to reduce your risk exposure.
  • Transforming your data for secondary uses and access.

CLIENT SUCCESS

Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.

 

Visit ASCOPubs.org to read the full story >

Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...

  • Ensuring the acquisition / collection of the right data under the appropriate consent / contracts to maintain corporate integrity?

OUR SOLUTIONS

Consent / Contracting strategy

  • Developing a consent / contractual framework for collecting / sourcing.
  • Creating a comms strategy for internal / external stakeholders.
  • Ingesting and transforming data safely to earn trust.

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 

 

Read the full story >

Planning

Are You Effectively Planning for Success?

Your Challenges

Do you need help...

  • Defining a clear data strategy to achieve desired outcomes?
  • Getting it right at the start to avoid costly privacy missteps later?

OUR SOLUTION

Build privacy in by design

  • Building privacy into your data plan / platform / pipeline upfront.
  • Establishing a trusted data strategy (ethics, compliance, privacy).

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.

 

Visit Nuance.com to read the full story >

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