March 2025

Data Privacy Frontline Report

March 2025

Here are key highlights from March 2025 detailing global news and regulatory updates.

US & Canada

  • American Psychological Association enacts policies to protect neural, cognitive, and psychological data, responding to increasing collection of personal biometric data by devices.
  • Canadian government requests feedback on how to implement certifications from the Global Cross-Border Privacy Rules (CBPR) Forum, with the purpose of enabling trusted data flows.
  • New York attorney general files lawsuits against insurance companies for failing to protect personal information from cyberattacks.
  • US White House removes two of four FTC Commissioners, raising concerns about the impact on EU-US data flows.
  • Virginia governor vetoes AI bill that labeled certain types of AI as “high risk,” claiming that the bill would stifle innovation.

EMEA

  • Dubai International Financial Centre (DIFC) proposes amendments to its data protection law, including clarification of its application and territorial scope.
  • EU European Commission publishes the third draft of its General-Purpose AI Code, which will be finalized after the last round of feedback.
  • EU European Commission proposes a 6-month extension to two UK adequacy decisions, providing time for the legislative process to finish. An EU Parliament document summarizes the challenges to renewing the UK’s adequacy status.
  • EU European Data Protection Board (EDPB) provides an updated procedure for data protection authorities to approve Binding Corporate Rules (BCRs).
  • Nigerian data protection authority releases a guide on the Nigeria Data Protection Act, advising on the impact of the act and informing about responsibilities and rights under the act.
  • Serbia data protection authority adopts a plan to implement their Personal Data Protection Strategy for 2023–2030.

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APAC

  • China releases new regulation on cross-border data transfer, which eases compliance requirements on data exporters.
  • China’s cyberspace administration sets standardized labeling requirements for AI-generated and synthetic content, including texts, images, audios, videos, and virtual scenes.
  • Indian ministry issues an AI roadmap, outlining the steps that it is taking to become a “global AI powerhouse.”
  • Taiwan government approves amendments to the Personal Data Protection Act, introducing new obligations in the case of data incidents and enhanced penalties for non-compliance (article in Chinese).

LATAM

  • Mexican law on protection of personal data comes into force, including a new definition of personal data and new data processing obligations.

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...

  • Unleashing the full value of retained data so they can be put to work safely and responsibly in line with privacy regulation?
  • Defining and implementing effective archival and disposal processes for personal data?

OUR SOLUTION

Value Retention

  • Retain the business value in your data through anonymization.
  • Ensure compliance in your retention & destruction strategy.
  • Maximize the reuse of information by removing what is personal.

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.

Read the full story >

Evaluating

Are you achieving intended outcomes from data?

Your Challenge

Do you need help...

  • Optimizing the use / analysis of data to achieve your organization’s intended outcomes with measured success?

OUR SOLUTION

Unbiased Results

  • Reduce / minimize risk of bias in your data for machine learning.
  • Ensure transparency, fairness, and AI ethics / compliance.
  • Ensure data ethics & compliance in your data models and results.

Client Success

Client: Integrate.ai

Situation: Integrate.ai’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.

Read the full story >

Accessing

Do the right people have the right data?

Your Challenges

Do you need help...

  • Ensuring the right people have access to the right data at the right times?

OUR SOLUTION

Usable and Reusable Data

  • Enable internal access and / or external sharing of data for primary and / or secondary uses.
  • Ensure data are useful and reusable in alignment with FAIR principles.
  • Ensure data have the right level of privacy protection for the use.

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.

 

See the full story >

Maintaining

Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...

  • Maintaining / processing data securely and efficiently to promote data enablement with auditable proof of compliance?

OUR SOLUTION

Security / compliance efficiency

  • Creating synthetic versions of data to be used for innovation / AIML.
  • Applying data minimization principles to reduce your risk exposure.
  • Transforming your data for secondary uses and access.

CLIENT SUCCESS

Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.

 

Visit ASCOPubs.org to read the full story >

Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...

  • Ensuring the acquisition / collection of the right data under the appropriate consent / contracts to maintain corporate integrity?

OUR SOLUTIONS

Consent / Contracting strategy

  • Developing a consent / contractual framework for collecting / sourcing.
  • Creating a comms strategy for internal / external stakeholders.
  • Ingesting and transforming data safely to earn trust.

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 

 

Read the full story >

Planning

Are You Effectively Planning for Success?

Your Challenges

Do you need help...

  • Defining a clear data strategy to achieve desired outcomes?
  • Getting it right at the start to avoid costly privacy missteps later?

OUR SOLUTION

Build privacy in by design

  • Building privacy into your data plan / platform / pipeline upfront.
  • Establishing a trusted data strategy (ethics, compliance, privacy).

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.

 

Visit Nuance.com to read the full story >

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