February 2025

Data Privacy Frontline Report

February 2025

Here are key highlights from February 2025 detailing global news and regulatory updates.

US & Canada

  • US Department of Justice will no longer defend the independent status of the Federal Trade Commission (FTC), according to a letter from a member of Congress
  • US health care groups call for proposed HIPAA Security Rule amendments to be “rescinded immediately,” arguing that it would impose significant burdens without improving cybersecurity
  • US online health platform to face a class action suit for violating federal video privacy law after allegedly disclosing subscribers’ video-viewing information to Meta Platforms
  • Virginia legislature passes a bill regulating how AI can be used, but the state’s governor has not yet expressed support for the bill and may not sign it by the March 24 deadline

EMEA

  • EU reportedly seeking to cut back on tech regulation and limit AI reporting requirements to remain competitive in the AI development space
  • EU and Brazil data protection authorities meet to strengthen cooperation on AI and to continue dialog over a bilateral data flow agreement between Brazil and the EU (in Portuguese; also in LATAM)
  • EU Data Boundary for the Microsoft Cloud is announced and will allow public sector and commercial customer data to be stored and processed in the EU and European Free Trade Association (EFTA)
  • EU’s European Commission releases non-binding guidelines to help relevant parties determine whether software constitutes an AI system
  • EU’s European Commission working on a European Data Union Strategy to simplify data regulations and to allow for more seamless data sharing at scale while maintaining high privacy standards
  • EU advocate general from the Court of Justice of the European Union (CJEU) asserts that pseudonymized data shared with a third party may not be automatically considered personal data if the risk of re-identification is deemed “non-existent or insignificant”
  • France’s data protection authority releases two new recommendations to promote responsible innovation in AI, urging AI developers to anonymize their models when doing so does not compromise the model’s intended purpose
  • Saudi Arabia’s data protection authority issues guidelines for transferring personal data outside of the country
  • Switzerland’s information commissioner publishes guidelines for reporting data security breaches
  • UK government produces its AI Cyber Security Code of Practice, which details baseline principles to protect AI systems and the organizations that create and use them

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APAC

  • Japanese government ministry releases an updated checklist for AI use aimed at Japanese businesses (in Japanese)
  • Japan’s data protection authority may remove a prior consent requirement for sensitive personal information used in AI development, aiming to facilitate the use of personal information by AI-related businesses

LATAM

  • Brazil and EU data protection authorities meet to strengthen cooperation on AI and to continue dialog over a bilateral data flow agreement between Brazil and the EU (in Portuguese; also in EMEA)

Global

  • 100 nations + convene in Paris seeking to align on AI and shifting towards a more innovation-friendly and deregulated approach to support AI growth
  • OECD releases a draft framework for reporting AI incidents across a range of jurisdictions and sectors

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...

OUR SOLUTION

Value Retention

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.

Evaluating

Are you achieving intended outcomes from data?

Your Challenge

Do you need help...

OUR SOLUTION

Unbiased Results

Client Success

Client: Integrate.ai

Situation: Integrate.ai’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.

Accessing

Do the right people have the right data?

Your Challenges

Do you need help...

OUR SOLUTION

Usable and Reusable Data

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.

 

Maintaining

Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...

OUR SOLUTION

Security / compliance efficiency

CLIENT SUCCESS

Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.

 

Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...

OUR SOLUTIONS

Consent / Contracting strategy

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 

 

Planning

Are You Effectively Planning for Success?

Your Challenges

Do you need help...

OUR SOLUTION

Build privacy in by design

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.

 

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