Linkage, Tokenization and De-identification

Linkage, Tokenization and De-identification

How to Tie Data Together while Ensuring Efficiency

About this webinar

Replay of live webinar by Privacy Analytics
Date of Event: May 23, 2024

In this webinar, Brian Rasquinha, Associate Director of Solution Architecture at Privacy Analytics dives into tokenization and data de-identification to further your understanding of privacy-preserving data practices.

Watch this replay of our webinar to learn about tokenization and how it can be used to match individuals without exposing key identifiers, the risk of re-identification and how it can increase when de-identified data assets are linked (even with private tokenization) and explore cryptographic key management and how it can help you control use of your data even after it leaves your environments, and combining these concepts into a workflow that you can use to review a planned data release to ensure these considerations are satisfied.

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About this webinar

Replay of live webinar by Privacy Analytics
Date of Event: May 23, 2024

In this webinar, Brian Rasquinha, Associate Director of Solution Architecture at Privacy Analytics dives into tokenization and data de-identification to further your understanding of privacy-preserving data practices.

Watch this replay of our webinar to learn about tokenization and how it can be used to match individuals without exposing key identifiers, the risk of re-identification and how it can increase when de-identified data assets are linked (even with private tokenization) and explore cryptographic key management and how it can help you control use of your data even after it leaves your environments, and combining these concepts into a workflow that you can use to review a planned data release to ensure these considerations are satisfied.

Presenter(s)

Brian draws on his expertise in privacy regulation and anonymization to determine what combination of Privacy Analytics’ services and software will best support the immediate and long-term needs of each of our clients. Successful implementation is Brian’s key focus, whether the client’s goal is to use sensitive data to improve service delivery, drive product development or grow revenue.

Brian Rasquinha

Associate Director, Solution Architecture, Privacy Analytics

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...

OUR SOLUTION

Value Retention

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.

Evaluating

Are you achieving intended outcomes from data?

Your Challenge

Do you need help...

OUR SOLUTION

Unbiased Results

Client Success

Client: Integrate.ai

Situation: Integrate.ai’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.

Accessing

Do the right people have the right data?

Your Challenges

Do you need help...

OUR SOLUTION

Usable and Reusable Data

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.

 

Maintaining

Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...

OUR SOLUTION

Security / compliance efficiency

CLIENT SUCCESS

Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.

 

Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...

OUR SOLUTIONS

Consent / Contracting strategy

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 

 

Planning

Are You Effectively Planning for Success?

Your Challenges

Do you need help...

OUR SOLUTION

Build privacy in by design

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.

 

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