Sharing Data with a Partner for Product Improvements, R&D, and Product Differentiation

Sharing Data with a Partner for Product Improvements, R&D, and Product Differentiation

Client Context

Customer Shares Patient-Level Data with a Partner Company

As a distributor of a medical device produced by a partner company, this large company creates a report each time the device is used for a medical procedure. The report includes patient-level data that the company shares with its partner to be used for product improvements, R&D, and evidence (including metrics) of product differentiation.

Business Problem

Need to Balance Data Utility with Individual Identifiability

The company needs data that is of high-enough utility to be valuable to its partner, yet compliant with the regulatory requirements that the individuals represented by the data are not identifiable.

Solution

Privacy Analytics Performs an Evaluation of Identifiability

To measure the identifiability of the data, we statistically measured how distinguishable individuals represented in the data were in the population.  We also considered contextual factors influencing the likelihood of re-identification, including the:

  • Controls in place to ensure data recipients manage data access and use appropriately;
  • Motives and capacity of data recipients to re-identify the data; and
  • Contractual agreements in place between the company and its partner.

Based on the context and identifiability in the data itself, we developed a tailored anonymization strategy to maximize data utility in consultation with our customer.

Results

Rich Data, Compliant with GDPR and HIPAA Regulations

Privacy Analytics recommended a data anonymization (de-identification) strategy that maximized the value of the data based on how our customer’s partner intended to use it.

Following our recommendations, our customer can confidently share rich reports with its partner company for their product improvements, R&D, and competitive product differentiation. They can be fully confident that patient privacy is protected, with demonstrated compliance under the GDPR and HIPAA.

Learn more about Privacy Analytics’ anonymization services for DICOM.

More Case Studies

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Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...

OUR SOLUTION

Value Retention

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.

Evaluating

Are you achieving intended outcomes from data?

Your Challenge

Do you need help...

OUR SOLUTION

Unbiased Results

Client Success

Client: Integrate.ai

Situation: Integrate.ai’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.

Accessing

Do the right people have the right data?

Your Challenges

Do you need help...

OUR SOLUTION

Usable and Reusable Data

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.

 

Maintaining

Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...

OUR SOLUTION

Security / compliance efficiency

CLIENT SUCCESS

Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.

 

Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...

OUR SOLUTIONS

Consent / Contracting strategy

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 

 

Planning

Are You Effectively Planning for Success?

Your Challenges

Do you need help...

OUR SOLUTION

Build privacy in by design

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.

 

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