Safely Using Image Data to Improve AI Algorithms

Safely Using Image Data to
Improve AI Algorithms

Client Context

Company Uses X-Ray Data for Software R&D

A medical device company produces software that uses AI to derive diagnoses from medical images. The medical image data comprises X-ray image files.  These files include both pixel data visualizing certain anatomy and a variety of metadata tags stored in the DICOM header.

The images are sourced from hospital partners and shared internally with an R&D team to improve the AI algorithm. This use of data is considered “secondary” under HIPAA, and therefore requires the data to be non-identifiable (de-identified).  To de-identify the data while also achieving the data utility needed by the company, an expert determination approach under HIPAA was required.

Business Problem

Company Needs to Validate Existing De-Identification Process

This company had developed a de-identification strategy that balanced their need for high-quality data with the regulatory requirement that the data be non-identifiable. However, before expanding their program, they wanted to be completely sure their strategy was fully compliant with HIPAA.

Solution

Privacy Analytics Assesses the Effectiveness of the De-identification Strategy

The company’s existing de-identification strategy included various techniques to protect individual privacy, including masking and generalization.  Privacy Analytics measured the identifiability (or re-identification risk) after the customer applied their strategy to the data.

In addition to evaluating the data itself (i.e., how distinguishable individuals are in the data), we also considered the context of the intended data use, including security controls.

In our initial assessment, we found that the data was still identifiable and recommended a strategy to further de-identify data while preserving its value. With this refined strategy, our customer is now confident in their approach and can achieve their desired data utility.

Results

Improved AI Algorithms Thanks to Full Dataset Confidence

With improved AI algorithms, the customer’s products can generate more accurate diagnoses.  Higher accuracy leads to improved patient outcomes, allowing for stronger results-driven product claims and differentiation – a must in today’s hyper-competitive device market.

Learn more about Privacy Analytics’ anonymization services for DICOM.

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...

OUR SOLUTION

Value Retention

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.

Evaluating

Are you achieving intended outcomes from data?

Your Challenge

Do you need help...

OUR SOLUTION

Unbiased Results

Client Success

Client: Integrate.ai

Situation: Integrate.ai’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.

Accessing

Do the right people have the right data?

Your Challenges

Do you need help...

OUR SOLUTION

Usable and Reusable Data

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.

 

Maintaining

Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...

OUR SOLUTION

Security / compliance efficiency

CLIENT SUCCESS

Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.

 

Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...

OUR SOLUTIONS

Consent / Contracting strategy

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 

 

Planning

Are You Effectively Planning for Success?

Your Challenges

Do you need help...

OUR SOLUTION

Build privacy in by design

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.

 

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