What is the difference between data masking, de-identification, and anonymization?

What is the difference between data masking, de-identification, and anonymization?

 

Data Masking. De-Identification. Anonymization.

These terms come up often in discussions about data privacy, but their definitions are sometimes unclear.  In this video, Grant Middleton, De-Identification Services Business Leader, explains what the terms mean and how they differ from each other.