Privacy Analytics (an IQVIA company) has been named a Top Three Data Masking Provider Worldwide for the second year running in Quadrant Knowledge Solutions’ 2022 Data Masking SPARK Matrix. Data masking is a critical requirement for companies to unlock the value of sensitive data for secondary purposes without compromising personal information including in healthcare and research contexts.
Quadrant Knowledge Solutions recognized Privacy Analytics software as a leading solution to help clients protect privacy and maximize the value of their data. The report authors determined that Privacy Analytics’ software delivers an “optimal anonymization strategy” to prevent re-identification of people represented in sensitive data sets while maintaining the highest possible data utility.
“Privacy Analytics secured strong ratings across the performance parameters of technology excellence and customer impact and has been ranked among the top three technology leaders worldwide in the 2022 SPARK Matrix of the Data Masking market,” announced Kunal Pakhale, Analyst, Quadrant Knowledge Solutions.
Quadrant Knowledge Solutions’ analysts were also impressed by how the Privacy Analytics software advises users on the best anonymization approach based on the unique characteristics of individuals represented in the data, utility preferences, and contextual factors. This combination of security and usability is the pinnacle of any Data Masking solution, ensuring companies can comply with all data protection regulations across industries – including the General Data Protection Regulation (GDPR), the Health Insurance Portability and Accountability Act (HIPAA), and the California Consumer Protection Act (CCPA) – without compromising the value of the data set.
“We are honored to be recognised as a leader in the Data Masking marketplace,” said Jordan Collins, Head of IQVIA’s Privacy Analytics. “Our approach to data privacy empowers our clients to use sensitive data safely and with confidence so they can continue to provide increased value, build stakeholder trust, and drive innovation that benefits everyone.”
Tim Sheppard, Senior Vice President and General Manager, UK and Northern Europe IQVIA, said: “Our clients receive statistically adaptive proof of privacy and data protection to ensure verifiable evidence of compliance across diverse contexts worldwide. Our privacy-enhancing technologies are optimized to protect the privacy of people represented in the most complex and dynamic clinical data across structured and unstructured formats which have been proven on massive and multidimensional datasets.”
About IQVIA’s Privacy Analytics
Founded in 2007, Privacy Analytics (an IQVIA company) provides data privacy solutions with auditable proof of privacy protection. With 100+ in-house experts, scalable technology and commercial software options, this expertise enables business leaders at 100s of organizations across consumer and healthcare industries to safely deploy transformative data strategies. Privacy Analytics’ software has been proven to protect tens of thousands of data assets, empowering clients to turn sensitive information into opportunity.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in the ever-changing business environments.
For more available research, please visit https://quadrant-solutions.com/market-research/