Santa Borel

Santa Borel,

Senior Data Scientist

Santa Borel helps clients maximize their investment in Privacy Analytics’ Eclipse Risk software platform in support of new product innovation, improved service delivery and business growth.

Eclipse Risk is the first commercial software that anonymizes structured data using a proven, risk-based method. This approach ensures that an individual’s privacy is protected while maintaining data utility. Santa has led client engagements with Eclipse Risk since its first release. She delivers on-site technical workshops on data privacy and anonymization and provides on-going coaching within large client organizations in support of their strategic objectives around data use.

Santa also assesses the likelihood that people can be re-identified from personal data and protected information based on their specific scenario. She assists clients across and beyond the healthcare field. Her work spans a variety of use cases involving internal and external data releases and varied data types, such as physician claims, prescription data and hospital admissions.

With the Eclipse Risk implementation for a government agency, for example, Santa provided re-identification assessments on complex datasets. She also delivered training and ongoing coaching on effective risk measurement and data anonymization. This project involved medical data from millions of individuals.

Santa’s client-driven insights make her a vital resource in improving our processes for software implementation, support and service delivery. She is relentlessly expanding her knowledge and qualifications for the benefit of our clients, with new certifications in data analytics, big data and predictive analytics.

This expertise is being applied to new projects to improve our service delivery. For example, Santa is developing a simplified way of de-identifying data using the Observational Medical Outcomes Partnership Common Data Model (OMOP CDM). This model is a global project that involves stakeholders from around the world. The goal is to create open-source solutions that bring out the value of observational health data through large-scale analytics while ensuring that the data is anonymized.

“The privacy space is such a new space – there are always new challenges,” Santa said. “I do enjoy the problem-solving and having a happy customer who can now do something useful and valuable with their data which they couldn’t before.”

Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...

OUR SOLUTION

Value Retention

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.

Evaluating

Are you achieving intended outcomes from data?

Your Challenge

Do you need help...

OUR SOLUTION

Unbiased Results

Client Success

Client: Integrate.ai

Situation: Integrate.ai’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.

Accessing

Do the right people have the right data?

Your Challenges

Do you need help...

OUR SOLUTION

Usable and Reusable Data

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.

 

Maintaining

Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...

OUR SOLUTION

Security / compliance efficiency

CLIENT SUCCESS

Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.

 

Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...

OUR SOLUTIONS

Consent / Contracting strategy

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 

 

Planning

Are You Effectively Planning for Success?

Your Challenges

Do you need help...

OUR SOLUTION

Build privacy in by design

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.

 

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