“Visionary” in Gartner’s Magic Quadrant

Real de-identification methodology and software provides a leading edge, risk-based approach that goes beyond common industry masking techniques to produce high quality data sets for sophisticated healthcare research and analytics

“Visionary” in 2014 Data Masking Technology Magic Quadrant

(January 15, 2015) Privacy Analytics Inc., the leading provider of de-identification software that safeguards and enables personal health data for secondary purposes, announced today that it has been recognized as “Visionary” by Gartner in a recently released 2014 Data Masking Technology Magic Quadrant.

Gartner is a global information technology research and advisory company.  Gartner’s annual market research reports provide qualitative analysis into a market and its direction, maturity and participants.

“We are pleased to be have been named as a Visionary from Gartner in its latest Data Masking Technology Magic Quadrant,” said Khaled El Emam, Founder and CEO, Privacy Analytics. “We believe this Visionary designation indicates we are leading the way in delivering a next generation solution that goes beyond current industry data masking techniques to achieve real data de-identification. We feel this is an important distinction, one that sets us apart from all other companies in the marketplace.”

Privacy Analytics’ PARAT software unlocks the potential for faster, better health data analytics. For the first time, health data analysts can now easily apply a responsible de-identification methodology to produce high quality, custom data sets for specific secondary purposes while ensuring individual patient privacy and regulatory compliance.

“While the terms are often used interchangeably, there is a big difference between data masking and de-identification,” said El Emam. “In many instances, commonly used masking techniques can leave data sets exposed to significant risk for re-identification and to notification requirements if there is a data breach. Responsible de-identification methodology and tools are needed to assess and manage risks associated with the specific use of the data in order to produce a data set with the greatest value for research and analytics and the lowest level of risk for re-identification.”

Privacy Analytics’ PARAT software is being used by seven of the top 10 Fortune 500 healthcare companies as well as leading academic and research organizations to produce de-identified data sets for improving healthcare, academic and commercial research, data monetization and surveillance.

“There is a rapidly growing need to access and use data to solve some of healthcare’s most challenging problems. As this need grows, so do concerns over privacy of personal health information.” said El Emam. “We have proven with our PARAT software and methodology that it is possible to responsibly maximize the use and value of sensitive, regulated data while protecting patient and consumer privacy. Achieving this ability is critical to driving innovative analytics, deriving key insights and gaining new knowledge that can lead to faster and better treatments and cures for a wide range of health conditions and diseases such as cancer, HIV, and diabetes.”

In the past nine months, the company has enhanced usability, functionality and client experience with the launch of its next generation de-identification software, PARAT 6.0. In addition, Privacy Analytics has sharpened its focus on the US healthcare market by expanding its industry expert methodology training courses, strengthening sales and marketing capabilities and enhancing customer service operations.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant for Data Masking Technology, Joseph Feiman, Brian Lowans, 10 December 2014.

About Privacy Analytics:
Privacy Analytics (www.privacy-analytics.com) provides organizations with enterprise software to safeguard and enable data for secondary purposes using a risk-based approach that optimizes the analytic utility of de-identified data sets. PARAT automates the de-identification of structured and unstructured information from multiple sources in compliance with HIPAA and other regulatory requirements. It is the only company to offer expert training, off-the-shelf software, peer-reviewed methodology and valued-added services that protect the privacy of individuals while allowing organizations to share data for research and analysis.

To access the full Gartner Magic Quadrant Report, click here.

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