Data Privacy Business Outcomes 4: telecommunications + mobility
A leading national telecommunications provider required expert advice on how to productize its customer data while protecting the privacy of its subscribers.
Scope of the engagement/key issues:
- Help establish best practices for how the company would aggregate subscriber usage data for the purpose of sharing with external customers in context of new revenue opportunities
- Measure risk associated with variables such as demographics, subscriber behavior, geography, and device; and define criteria for appropriate, defensible data aggregation for subsequent distribution
- Review of – and guidance regarding – end user agreements
Business Outcome: Client was able to create accelerate revenue opportunity and go-to-market processes, while mitigating liability factors related to regulatory requirements and internal risk assessments.
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