Link Health Data When Patient Identifiers Don’t Match: A More Flexible Approach

Healthcare and life sciences organizations need a trusted way to link fragmented health data so they can derive more value from it. But building a sustainable linkage strategy can be difficult. Cost, ecosystem lock-in, and limited control over how and where data is linked can make it harder to align data, privacy, and business goals.

Join this webinar to explore how to approach linkage as an organizational strategy, not simply a tokenization exercise.

Who should attend?
Data, analytics, privacy and governance leaders in:

• Pharma patient support programs: one patient, multiple hub IDs across program datasets
  

• MedTech and Health IT: device, clinical, claims and other health data with no shared identifier
  
• Non-profits, registries and associations: linking member data without exposing identifiers
  

What you will learn:

• Why health data is difficult to connect without a common identifier.
  

• How to build a linkage strategy around your data custody, privacy, governance and partner needs.
  

• How to maintain flexibility in how, where and with whom your data is linked as partners, datasets and use cases evolve.
  
  

How the Privacy Analytics Platform: Link Module uses privacy-preserving tokens, which work like unique reference numbers, to connect records about the same person while protecting privacy.