What you need to know about California Consumer Privacy Act (CCPA) and other U.S. state-level privacy laws

Are you limiting your data potential under CCPA?

CCPA and similar U.S. state-level privacy laws requires the personal information that businesses collect from consumers to be handled in accordance with key requirements. This can create challenges for businesses striving to safely use data as a competitive edge. However, with the right approach, safe data use can be smoothly and efficiently enabled while complying with these laws.”

How to align with CCPA and other state-level privacy laws?

Since CCPA was signed in 2018, multiple other states have proposed or introduced similar, state-level privacy laws, creating a patchwork of privacy legislation across the U.S. which can lead to additional inefficiencies in the use of personal information for secondary purposes.

The solution? De-identified data.

De-identified personal information is no longer considered personal, leaving you free to use it for the secondary purposes which drive business value.

Read this article to learn about a contextual, evidence-based approach to achieving the richest possible data while protecting privacy in alignment with U.S. state-level laws, including CCPA.

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Turn data assets into business opportunity under CCPA

Choose from our technology-enabled services and Privacy Analytics Platform to meet your de-identification needs under CCPA and other U.S. state-level laws.

Get Auditable Proof of Privacy Protection Under CCPA

Discover how our experts can help you get auditable proof you have de-identified personal information in alignment with CCPA and other U.S. state-level privacy laws.

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Privacy Analytics Platform

Learn how Privacy Analytics’ flexible, extensible platform can help you automate the transformation of sensitive personal information at scale in alignment with global and U.S. state-level privacy regulations.

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