Privacy, Mobility, & Policy: Understanding Re-identification Risks in Mobility Data

Privacy, Mobility, & Policy

Understanding Re-identification Risks in Mobility Data

 

About this webinar

Questions of how re-identifiable mobility data is—and whether individual location traces can be sufficiently anonymized—have become increasingly prominent as governments around the world seek to utilize mobility data for various policy and regulatory purposes. To de-mystify this issue, Privacy Analytics recently conducted a study in partnership with Uber to quantify the privacy risks associated with government access to individual-level mobility data. This webinar expands upon the findings of this collaboration and provides insight into the broader context and importance of this research in the mobility sector.

Watch the webinar and download a copy of Privacy Analytics’ summary report, which evaluates the re-identification risks of Uber’s dataset for California Public Utilities Commission (CPUC).

Presenters

Uttara Sivaram is the Head of Privacy and Security Public Policy at Uber. Her work is focused on developing data protection standards that can be implemented by public, private, and non-profit sectors alike. In this context, Uttara leads Uber’s initiatives in pushing forward research and discourse on data governance, de-identification, and differential privacy techniques with leading research and advocacy organizations around the world. Prior to joining Uber, Uttara worked in the energy sector, developing data and energy-efficiency products for public utilities and contributing to research on emissions modeling at the Carnegie Endowment for International Peace in Washington D.C. Uttara holds Bachelor’s and Master’s degrees in Public Policy from Stanford University.

Uttara Sivaram

Global Head of Privacy & Security Public Policy, Uber

Robin Horton is a policy data science manager at Uber focused on regulatory and legal data reporting. She coordinates and oversees data productions to U.S. and international regulators and other entities and advises on related policy, privacy and legal issues. She previously worked as an attorney at Ropes & Gray LLP and as an Assistant Attorney General in Massachusetts.

Robin Horton

Policy Data Science Manager, Uber

Brian draws on his expertise in privacy regulation and anonymization to determine what combination of Privacy Analytics’ services and software will best support the immediate and long-term needs of each of our clients. Successful implementation is Brian’s key focus, whether the client’s goal is to use sensitive data to improve service delivery, drive product development or grow revenue.

Brian Rasquinha

Senior Solutions Architect

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Luk provides strategic leadership to our clients and to our organization on how to responsibly share and use data. He draws from an extensive background in statistics, data science and anonymization, and from having worked on the regulatory side as Director of Technology Analysis at the Office of the Privacy Commissioner of Canada. Clients rely on Luk to help define the architecture that will enable them to meet their privacy obligations while supporting innovative and scalable uses of their data.

Luk Arbuckle

Chief Methodologist

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Archiving / Destroying

Are you unleashing the full value of data you retain?

Your Challenges

Do you need help...

  • Unleashing the full value of retained data so they can be put to work safely and responsibly in line with privacy regulation?
  • Defining and implementing effective archival and disposal processes for personal data?

OUR SOLUTION

Value Retention

  • Retain the business value in your data through anonymization.
  • Ensure compliance in your retention & destruction strategy.
  • Maximize the reuse of information by removing what is personal.

Client Success

Client: Comcast

Situation: California’s Consumer Privacy Act inspired Comcast to evolve the way in which they protect the privacy of customers who consent to share personal information with them.

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Evaluating

Are you achieving intended outcomes from data?

Your Challenge

Do you need help...

  • Optimizing the use / analysis of data to achieve your organization’s intended outcomes with measured success?

OUR SOLUTION

Unbiased Results

  • Reduce / minimize risk of bias in your data for machine learning.
  • Ensure transparency, fairness, and AI ethics / compliance.
  • Ensure data ethics & compliance in your data models and results.

Client Success

Client: Integrate.ai

Situation: Integrate.ai’s AI-powered tech helps clients improve their online experience by sharing signals about website visitor intent. They wanted to ensure privacy remained fully protected within the machine learning / AI context that produces these signals.

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Accessing

Do the right people have the right data?

Your Challenges

Do you need help...

  • Ensuring the right people have access to the right data at the right times?

OUR SOLUTION

Usable and Reusable Data

  • Enable internal access and / or external sharing of data for primary and / or secondary uses.
  • Ensure data are useful and reusable in alignment with FAIR principles.
  • Ensure data have the right level of privacy protection for the use.

Client Success

Client: Novartis

Situation: Novartis’ digital transformation in drug R&D drives their need to maximize value from vast stores of clinical study data for critical internal research enabled by their data42 platform.

 

See the full story >

Maintaining

Are you empowering people to safely leverage trusted data?

Your Challenges

Do you need help...

  • Maintaining / processing data securely and efficiently to promote data enablement with auditable proof of compliance?

OUR SOLUTION

Security / compliance efficiency

  • Creating synthetic versions of data to be used for innovation / AIML.
  • Applying data minimization principles to reduce your risk exposure.
  • Transforming your data for secondary uses and access.

CLIENT SUCCESS

Client: ASCO’s CancerLinQ

Situation: CancerLinQ™, a subsidiary of American Society of Clinical Oncology, is a rapid learning healthcare system that helps oncologists aggregate and analyze data on cancer patients to improve care. To achieve this goal, they must de-identify patient data provided by subscribing practices across the U.S.

 

Visit ASCOPubs.org to read the full story >

Acquiring / Collecting

Are you acquiring the right data? Do you have appropriate consent?

Your Challenge

Do you need help...

  • Ensuring the acquisition / collection of the right data under the appropriate consent / contracts to maintain corporate integrity?

OUR SOLUTIONS

Consent / Contracting strategy

  • Developing a consent / contractual framework for collecting / sourcing.
  • Creating a comms strategy for internal / external stakeholders.
  • Ingesting and transforming data safely to earn trust.

Client Success

Client: IQVIA

Situation: Needed to ensure the primary market research process was fully compliant with internal policies and regulations such as GDPR. 

 

Read the full story >

Planning

Are You Effectively Planning for Success?

Your Challenges

Do you need help...

  • Defining a clear data strategy to achieve desired outcomes?
  • Getting it right at the start to avoid costly privacy missteps later?

OUR SOLUTION

Build privacy in by design

  • Building privacy into your data plan / platform / pipeline upfront.
  • Establishing a trusted data strategy (ethics, compliance, privacy).

Client Success

Client: Nuance

Situation: Needed to enable AI-driven product innovation with a defensible governance program for the safe and responsible use
of voice-to-text data under Shrems II.

 

Visit Nuance.com to read the full story >

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