Privacy Analytics Platform:
Link Module

Link datasets when no shared identifier exists

Health Data is Fragmented

Organizations need a more complete view of patients, programs and outcomes
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Disconnected Data

Patient information is often spread across multiple systems, datasets and organizations.

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Incomplete Insights

Without reliable linkage, critical relationships across data remain difficult to see.

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Limited Value

Disconnected records reduce the value of analytics, evidence generation and decision-making.

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Pressure to Do More

Organizations are expected to unlock greater value from all types of data while maintaining privacy and governance standards.

Not All Linkage Challenges are the Same

Without a shared identifier, linking records becomes more difficult

Shared Identifier Available

Customer’s Device Data
Patient ID: PT-8472

Customer’s Clinical Data
Patient ID: PT-8472

Shared Identifier

Records Link

No Shared Identifier Available

Customer’s Device Data
Member ID: MG-1234

Customer’s Clinical Data
Patient ID: PT-8472

Same Person?

Linkage Uncertain

Linkage Shouldn’t Force a Trade-off

What constrains linkage today, and what a better approach must deliver

Existing approaches
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Ecosystem

Today’s linkage decisions limit which data, partners and ecosystems are available tomorrow.

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Control

Predefined networks dictate how, where and with whom data is linked.

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Cost

Existing approaches can create cost and operational burdens, distracting you from delivering value for patients, customers and the business

What it should look like
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Ecosystem

Link across customer-specific, closed or partner ecosystems, including registries, research collaborations and patient-support networks.

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Control

You set deployment and linkage to match your data custody, privacy and business requirements, and adapt as needs change.

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Cost

Flexible pricing scales with use, helping you expand linkage while staying focused on delivering value.

The Privacy Analytics Platform: Link Module

Linking information about the same person, without a shared identifier
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Ecosystem

Links across customer-specific, closed and partner ecosystems, including registries, research collaborations, patient-support and partner networks.

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Control

You choose the deployment and linkage approach that fits your data custody, privacy and business requirements, and adapt as needs change.

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Cost

Flexible pricing scales with use, helping you expand linkage while staying focused on delivering value to patients, customers and the business.

How it Works

Disconnected Datasets
  • Need to connect patient- or person-level data
  • Across devices, programs, claims, EMR, registries, clinical, research, lab, consumer and partner ecosystems
Privacy Analytics Platform: Link Module
  • Creates secure tokens* from available identifying information (e.g. names, dates of birth, addresses) that work like unique reference numbers
  • Helps customers link info about the same person within and across datasets when no shared identifier exists, while protecting privacy.

 

*Tokens, on their own, do not de-identify or anonymize data. Learn how we support your broader privacy journey.

Outcomes
  • Stronger evidence
  • Better analytics
  • More complete patient insights
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Privacy Analytics Advantage

Combining linkage with proven privacy tech, governance and expert guidance
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Platform Advantage

More than tokenization

Privacy Analytics Platform combines proven capabilities in tokenization, quantified privacy assessment, de-identification, governance, auditable privacy proof and workflow enablement.

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Operational Advantage

Reducing burden of linkage

Unified, platform-based approach, empowers teams to streamline data enablement operations and scale linkage without custom infrastructure or point solutions.

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Advisory Advantage

Tailoring strategy to need

Privacy Analytics experts design a linkage approach to fit your data, use cases, partner ecosystem, governance and long-term goals

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Learn how the Privacy Analytics Platform: Link Module can help you turn fragmented data into stronger evidence, better analytics and more complete patient insights.

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Pricing: Flexible, Aligned to Need

Platform License
  • Tokenization you control in your environment
  • Freedom to connect across existing and future ecosystems
  • Scales with your needs
Managed Service
  • Our experts use Link Module on your behalf
  • Flexible engagement model
  • Helps accelerate value
Configuration Services
  • Token strategy design
  • Secret key governance
  • Linkage workflow
  • Validation and set up
Optional Add-Ons
  • Privacy consulting/advisory
  • Governance services
  • Privacy-as-a-Service
  • Hosting options
Example Pricing Scenarios
  • A MedTech organization may start with a scoped deployment to link device and clinical data, with pricing that expands as additional datasets, partners, and use cases are added


  • A pharma organization may adopt a multi-use-case model spanning patient services, analytics, and evidence generation

Privacy Analytics Platform: Link Module FAQs

Answers about tokenization, data linkage, and privacy-preserving record linkage

The Privacy Analytics Platform: Link Module is a capability that creates secure tokens that work like unique reference numbers. These tokens help you connect information about the same person across datasets when no shared identifier exists, while protecting privacy. The Link Module supports linkage strategies aligned to your business, partner ecosystem and governance requirements. That means you can turn fragmented data into stronger evidence, better analytics and more complete patient insights.

Healthcare and life sciences data is often fragmented across systems, programs, partners, registries, devices, claims, electronic health records, and other sources. In many cases, there is no single shared patient identifier available across all datasets. The Privacy Analytics Platform: Link Module helps you establish privacy-preserving connections between related records so you can work with a more complete view of the data in your care.​

The Link Module creates secure tokens from identifying information so organizations can link records without exposing the underlying identifiers used to establish a match. It is part of the Privacy Analytics Platform, which can also support broader privacy, governance, de-identification, auditability, and privacy risk management requirements. 

The Link Module can support a variety of privacy-preserving linkage scenarios, including connecting patient data across fragmented healthcare datasets, reconciling records across patient support programs, enabling collaboration within closed data ecosystems, and supporting healthcare, life sciences, MedTech, research, and registry initiatives. It can also support more complex identity resolution scenarios where no shared identifier exists.

Organizations should consider how a solution supports their privacy, governance, data custody, and ecosystem requirements, as well as their ability to adapt as new datasets, partners, and use cases emerge. The Privacy Analytics Platform: Link Module supports flexible linkage approaches aligned with your specific requirements while helping you maintain control over how data is connected and governed.

Unlike a standalone tokenization tool, the Privacy Analytics Platform: Link Module helps organizations build a linkage strategy, not just generate tokens. As part of the Privacy Analytics Platform, it can be combined with capabilities such as privacy risk assessment, de-identification, and governance. Organizations can also draw on Privacy Analytics’ experts for guidance on privacy, data governance, and linkage strategy. Together, these capabilities help organizations connect data in a way that fits their business objectives, privacy requirements, and partner ecosystem.

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