Fear and Loathing in Data Monetization

How Privacy Officers Can Help Organizations Responsibly Monetize Their Data

In this IAPP-sponsored webinar, discussion centers on why we need to rethink privacy and big data. Health data monetization is happening; but there are steps that need to be taken in order to minimize risk and maximize utility.

What you’ll take away:

  • The key business drivers of data monetization
  • How organizations are justifying the business case for leveraging their data assets for resale
  • A risk-based framework that identifies the appropriate conditions and context for monetizing data
  • Critical steps that privacy, sales and marketing functions can take to determine whether their data assets should indeed be sold


David Hoffman, CIPP/US, Director of Security Policy and Global Privacy Officer, Intel Corporation
Nathalie Holmes, CIPP/US, Vice President of Business Development and Marketing, Privacy Analytics

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